How one company turned 3 days of work into just 3 hours
ATV Big Air Tour discovered that ChatGPT—an AI assistant that writes and answers questions—could dramatically speed up their marketing and product sales tasks. They even built an entire website from product photos in just 15 minutes.
When AI becomes your coworker
ATV Big Air Tour, an action sports company, recently found that using ChatGPT (an AI assistant tool that can write text, answer questions, and help organize information) cut their work time dramatically. Tasks that used to take three full days to complete were finished in just three hours. That's a massive time-saver for any business.
Real examples of what they did faster
The company uses ChatGPT for several everyday business tasks: creating marketing messages for social media and ads, designing merchandise ideas, and managing their product inventory (the list of items they have in stock). In one striking example, they took photos of their merchandise and turned them into a working website—complete with product descriptions and organized layouts—in just 15 minutes. Normally, this kind of project would take hours of manual work by designers or web developers.
Why this matters
This story shows how AI tools like ChatGPT aren't just for tech companies or programmers. Any business—whether it's selling sports gear, clothing, or services—can use these tools to work faster and smarter. Less time spent on repetitive tasks means more time for creative thinking, customer service, and growing the business. For small teams especially, this kind of time-saving can be the difference between staying competitive and falling behind.
Original source: OpenAI Blog