Did Elon Musk's AI company troll OpenAI's big product launch?Yan Krukau · Pexels
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Did Elon Musk's AI company troll OpenAI's big product launch?

Elon Musk's AI company xAI bought the domain name 'dot.com' just before OpenAI launched a new AI agent called Dots. The internet thinks it's a deliberate prank.

2 min read•TechCrunch AI•September 29, 2026

On Tuesday, OpenAI unveiled a new AI agent called Dots — essentially a piece of software that can perform tasks on your behalf using artificial intelligence. But before the launch, something curious happened: Elon Musk's company xAI had already purchased the domain name "dot.com," one of the most recognizable web addresses on the internet.

When you visit dot.com today, instead of finding information about OpenAI's new Dots product, you're redirected to Grok, which is xAI's own chatbot (a conversational AI tool). This timing has left the internet convinced that xAI deliberately set up this "surprise" to upstage OpenAI's announcement — a playful move known as "trolling" in internet culture.

Why does this matter? It highlights the intense competition between different AI companies, especially between Musk and OpenAI's leadership. While this particular move is mostly a joke, it shows how valuable even simple web domains have become in the race to build and promote AI products. The companies are fighting for attention and users in a rapidly growing market.

Neither company has officially commented on whether this was intentional, but the internet has already made up its mind — and it's entertaining the AI industry drama.

Original source: TechCrunch AI

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