Google launches Pics: AI design tool for everyday business users

Google has launched a new tool called Google Pics, built into its Workspace suite of business apps. Think of it as a creative design tool powered by artificial intelligence — similar to Canva, but with even stronger AI features baked in.

Here's what makes it different: most AI image generators today work like a chatbot. You type a description, and the AI creates an image. But the results often look odd or unprofessional — not great for business use. Google Pics changes this by letting you click directly on objects or text in an image and describe exactly what you want to change. It's like having a precise editing brush instead of giving vague instructions.

The tool uses Gemini (Google's advanced AI assistant) and a smaller AI model called Nano Banana to generate and edit images. In plain terms, this combination lets businesses create professional-looking images without needing expensive design software or hiring a designer. You can generate entirely new images from scratch, or take an existing image and edit it piece by piece.

While AI image generation has exploded for personal use — people making art for fun — businesses have struggled to get polished results for marketing materials, presentations, and websites. Google Pics aims to close that gap, making it easier for any Workspace user to produce professional-grade imagery quickly.