Meta's new AI agent Muse is beating ChatGPT's early popularity

The race to build the most advanced AI just got more crowded—and Meta is winning right now.

Meta just rolled out Muse, a personal AI agent (think of it as a helpful AI assistant that can do tasks for you) that's reportedly attracting users even faster than ChatGPT did when it first launched back in 2022. An AI agent is different from a regular chatbot: instead of just answering questions, it can actually take actions on your behalf.

While Meta grabbed the spotlight, two of AI's biggest competitors were also busy releasing new models. Anthropic (makers of Claude) released an updated version called Opus 5.5, and just 90 minutes later, OpenAI (makers of ChatGPT) announced updates to its GPT-6 model. A model, in simple terms, is the underlying AI system that powers these assistants. The speed of these announcements shows how intense the competition has become—these companies are racing to show they're staying ahead.

What makes this moment interesting is that Meta, which many people know mainly from Facebook and Instagram, is now competing head-to-head with specialized AI companies. Muse is planned to work with Meta's smart glasses, which could make it the first major AI agent people actually use in their daily lives. That's why this matters: it's not just about who built the smartest AI anymore. It's about who can get their AI into the devices and products people actually use every day.